When Jecinda Hughes first tasted a proper cup of coffee at origin while traveling to Central America the experience set her on a course to find out how to blend her passion for coffee into her life. Hughes opened Origin Coffee Co. in Saranac Lake, NY in 2015. She believes that every cup of coffee she serves is the best in the world.
Identity, Illustration
Researching Saranac Lake unexpectedly found us swooning over the historic beauty of the Adirondacks and the town’s past as a center for research and healing in the 19th century and eventually helped push the design aesthetic and copywriting to its proper place.
