Real Good Food started 20 years ago as a couple of cases of imported Italian olive oil in Jim's garage. Since then, RGF has grown into a brick & mortar, online store and food content hub that's run by a small team of community-minded folks that love to cook. With this bright future in sight, they called us for consultation on a new name, new brand, new website, and marketing beyond their hometown. Wellspent Market was born.
Identity, Packaging, Merchandise, Print Collateral, Art Direction, Video
You know when you're at a great dinner party and every person you talk to has an interesting story behind the dish they brought and a sincere recommendation to a new-to-you restaurant you need to try. That's what Wellspent market feels like every day.
You know when you're at a great dinner party and every person you talk to has an interesting story behind the dish they brought and a sincere recommendation to a new-to-you restaurant you need to try. That's what Wellspent market feels like every day.
Producer Video: Tournant
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The style was driven by European tin fish package design and hand-written corner bodega signage. The brand is friendly, imperfect, and a collection of stories because that embodies every person that is part of the Wellspent family.
“I fucking love working with Factory North. Aside from being fun, friendly and cool they are smart, and attractive. Did I say, attractive?”
Noah Cable
Managing Partner
at Wellspent Market
Experience the brand here.