Jaime Schmidt’s mission was simple: create a natural deodorant that silenced naysayers with its total effectiveness. She came to us when she was selling out at the farmers markets, but struggling to get buyers at retail stores to take her seriously. So over the following five years, we helped to create a brand that communicated the extensive research & development and care that Jaime put into every product. Not only did she silence the naysayers, but her and the team at Schmidt's has since disrupted the natural product industry forever.
Branding, Packaging, Point of Sale, Website Design
Our task was to give Schmidt’s products a strong brand presence to confidently move out of the farmer’s market and into traditional retail.
Our task was to give Schmidt’s products a strong brand presence to confidently move out of the farmer’s market and into traditional retail.
The challenge was to visually communicate the use of all natural ingredients, while elevating the design share space and stand out on shelves in trendy boutiques. At the same time, the packaging needed to convey an approachable simplicity that appealed to natural beauty product customers.
“Agile, friendly and overachieving. Identifiable design with a knack for distilling core brand elements.”
Chris Cantino
Director of Marketing and Communications
at Schmidt’s Naturals
Experience the brand here.