Originally built in 1904 but reimagined in 2019, The State Hotel & Ben Paris restaurant was a five year love affair full of fun collaboration inspired by layers of an eccentric past. We were approached to build a brand experience that reflected the building's rich history but piqued the interest of young travelers and local creatives. For us, that meant: timeless typefaces and age-old design techniques paired with moments of surprise and delight.
Branding, Illustration, Wayfinding, Art Direction, Merchandise
It was a lot more expensive and took twice as much time, but why wouldn't we try to preserve as much of the original charm of the building.
In the 1930s, the restaurant's namesake, Ben Paris, a Seattle entrepreneur operated a billiard parlor, gambling hall & restaurant in the historic Eitel building.
Experience the brand here.