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We created an approachable brand rooted in a nostalgic Americana style that could be easily recreated with subtle differences unique to each location. We employed classic design techniques, such as sign painting and neon light design to create an identity that was polished and fun.

“I looked forward to our meetings with Nicole and Tyler. They listened to what my company wanted and skillfully synthesized different (and sometimes conflicting) ideas and inspirations into a beautiful, concise brand. When our work with them was complete, I was left with a clear guide of how to continue Pizzasmith’s brand development. Even now, over a year later, they are always just an email away to offer support. With the well-curated fonts, logos and illustrations, creating supporting materials is easy and fun, and the brand still feels as fresh and exciting to me as the day we opened.”

Carly Jayne
Marketing assistant at Pizzasmith

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