In designing Fortune’s packaging, we wanted the recipient to feel like they were opening a hidden treasure and a glimpse into the future, so we chose elements inspired by vintage fortune-teller machines and “secret society” symbols. Whenever possible, we created packaging that could be repurposed and serve as a happy reminder of the brand.
“I’ve had the pleasure to work alongside Factory North for several years. But the latest project has been the greatest project. I finally was able to brief Tyler and Nicole with the vision, dream and brand that’s been stuck in my head for years. They not only executed design, strategy and concept, but they developed the brand and story that fit my vision. Their understanding of the business needs, design practices and sensitive balance of my vision, enhanced with their creative direction, led Fortune to execute an exceptional campaign and brand launch. Tyler and Nicole have always been professional, honest and reliable: characteristics that are assumed among creative agencies but are rarely acted on. The entire Factory North team will always be my go-to creative partner, no matter the size or expectations.”
Ryan D. Christensen
Partner at Fortune