So this cowboy walks into a bar in the middle of the high desert, tripping on acid with a hankering for some tacos and a frozen margarita. This was Trigger, where the magical combination of the neon glow in the subterranean space, the hum of overflow live music from the Wonder Ballroom, and too many side pipes cocktails really made you settle in for the night.
Identity, Illustration, Squarespace Design, Interior Design Consultation, Signage, Merchandise, Print Collateral
Inspired by that desert acid trip, Roy Roger’s palomino, and rock vibes from upstairs, we aimed to transport you to another place that also feels familiar and trustworthy. Despite a core of loyal followers, Trigger rode into the sunset in 2013.
“They are my everything company, from design (web/print/sign/ad) to packaging to apparel. They bring a perspective I hadn't considered to the project, whether it’s a hat or order form layout. Their breadth of experience always has a suggestion or question that takes my project deeper.”
Noah Cable
Director of operations
at Bunk International